Kandisin – Website Redesign
Kandisin is a classic sweetener brand. I was responsible for redesigning their outdated website to showcase products more effectively, make navigation more intuitive, and present the brand in a fresh way online.
Visual Design
The clean white design reflects the brand and product in every detail. Rounded buttons are reminiscent of the product and logo shape. A serif typeface highlights the brand’s warm, traditional character.
Webshop checkout
A checkout is critical for any webshop. For a smooth experience, the following features are implemented. The user has an overview of current and upcoming steps, there is always a way to go back and edit inputs, and a final overview before purchasing, and the microcopy is carefully chosen and tested to match the user's expectations.
